Memo AI
Introduction
Memo AI is an innovative product research to that aim at finding pain points of the visually impaired individuals to enhance their ability to navigate and perform online tasks. An extensive form of Google Assistant. It aims at integrating advanced voice commands, a 3D emoji assistant, and tactile feedback for an intuitive and accessible user experience. With features like real-time navigation guidance, seamless online shopping, and customizable settings, Memo AI ensures users can confidently explore and interact by having a personal assistant in their hand. Memo AI aims to significantly improve independence and quality of life for visually impaired users.
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ProjectPersonal Project
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YearMar 2024
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ToolsFigma, Illustrator, After Effects
Problem Statement
Navigating and performing daily tasks online can be challenging for visually impaired individuals due to the lack of accessible, intuitive, and user-friendly tools. Traditional navigation apps and websites often fail to provide accurate real-time guidance, clear information retrieval, and seamless online shopping experiences, leading to frustration and decreased independence. Additionally, existing voice assistant technologies do not fully address the specific needs of visually impaired users, particularly in providing contextual understanding, tactile feedback, and efficient price comparison features.
UserPersonas
The Memo AI personas—David, Alice, and Carol—highlight diverse user needs shaped by different experiences with vision. David, a 45-year-old software engineer without visual impairment, struggles with eye strain and prefers apps that reduce screen time through customizable settings and voice feedback. Alice, a fully blind 35-year-old marketing consultant, relies on screen readers and voice commands but faces challenges with inconsistent accessibility features and navigation tools. Carol, a 28-year-old partially sighted graphic designer, balances design work with accessibility needs, using high-contrast modes and voice support. All three personas value inclusive, intuitive design that combines voice, visual, and tactile feedback to make everyday interactions smoother, emphasizing the importance of personalized, cross-platform experiences.
EmpathyMapping
As a researcher, I focused on creating empathy maps for three carefully selected personas—David, Alice, and Carol—because they represent a diverse spectrum of needs and challenges. David, though not visually impaired, experiences frequent eye strain and values inclusive design, giving us insights into how Memo AI can benefit users without major disabilities. Alice, who is fully blind and relies on screen readers, highlights the critical need for accurate voice interaction and seamless accessibility tools. Carol, being partially sighted, offers a perspective on balancing visual and voice feedback, emphasizing the importance of customization and ease of navigation. These personas help ensure that Memo AI addresses a wide range of user needs, from complete reliance on auditory cues to those who prefer adaptable visual aids. Through these personas, I can design a solution that is inclusive, functional, and responsive for everyone, not just one user type.
Research Interview
The interviews were designed to uncover their everyday experiences with technology, their pain points, and how they navigate challenges. Through open-ended questions, I explored their preferences for voice commands, visual feedback, and the accessibility tools they rely on.
Each conversation provided valuable context—Alice emphasized the need for precise auditory navigation and seamless voice interactions, David highlighted the benefits of customizable display options to reduce screen fatigue. These interviews not only deepened our understanding of how Memo AI can address individual user needs but also revealed common themes: the desire for reliable, intuitive, and inclusive technology. The findings from these discussions will guide the refinement of Memo AI to ensure it provides a meaningful, personalized experience across different accessibility contexts.
KeyNotes
The participants shared a bit about their daily routines and how they interact with technology. Alice, who’s fully blind, said she relies on her cane and a screen reader but finds outdoor navigation tricky with GPS apps that aren't always reliable. Bob, who has some vision, mixes visual cues with accessibility features on his phone and prefers high-contrast designs. Dave, who’s also partially sighted, mentioned that he likes devices with physical buttons and relies on familiar landmarks for navigation.
Logo Construction
The logo design for Memo AI is minimalistic and thoughtfully aligns with the project’s theme of personalized AI assistance.
Elements Breakdown
1. "Memo" Text – The clean and modern typography reflects simplicity and accessibility, aligning with the project’s focus on user-friendly interaction.
2. AI Label within an Elliptical Shape – The enclosed "AI" symbolizes the focused, assistive nature of the technology, hinting at the intelligence contained within the system.
3. Microphone Icon in Google Colors – This microphone symbolizes voice interaction, the core interaction method for Memo AI. The vibrant Google colors (blue, red, yellow, green) emphasize the integration with Google platforms like Search, Maps, and YouTube.
4. "Powered by Gemini" Subtitle – The phrase suggests that the system leverages Google’s Gemini AI model, hinting at advanced natural language processing capabilities.
