Gamel Clodin
Introduction
Gamel Clodin—a visionary African fashion brand known for its deep-rooted cultural legacy and luxury appeal. Tasked with refreshing a beloved identity, I designed a minimalist, timeless logo and cohesive brand assets that honor Gamel Clodin’s heritage while embodying modern sophistication. This project highlights my approach to blending aesthetics with brand storytelling, and I’m proud to have crafted an experience that resonates with tradition yet speaks powerfully to today’s global luxury market.
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ProjectClient Project
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YearJan 2024
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ToolsIllustrator, Photoshop, After Effects, Cinema 4D
Inception andResearch
The rebranding began with in-depth research into Gamel Clodin's history, core values, and its audience—fashion enthusiasts and clients seeking refined African wear with a sophisticated, timeless appeal. The brand needed a design language that balanced authority with authenticity, capturing the essence of African tradition through a modern lens. My initial focus was on creating a minimalist logo that maintained a classic appeal while resonating with the brand’s established customer base.
DesignDevelopment
Through sketching and concept iterations, I crafted a visual identity rooted in simplicity and elegance. Gold and yellow became core colors, symbolizing luxury and warmth, while black and gray were chosen as secondary hues to add depth and versatility. To integrate heritage with modernity, I designed a logo that commands authority while embodying African aesthetics, conveying an unmistakable sense of tradition and exclusivity. Key brand assets, including icons and subtle patterns, were developed to strengthen brand cohesion across all touchpoints.
Brand Guidelines and Animation
Once the primary logo design was finalized, I created comprehensive brand guidelines to ensure visual consistency across platforms. This document serves as a blueprint for maintaining the brand’s identity in future applications. Additionally, I developed a sleek, understated animation for the logo and other brand assets, enhancing their impact on digital platforms while staying true to Gamel Clodin’s luxurious yet grounded style.
Conclusion
This rebranding project successfully established a refined visual identity for Gamel Clodin, capturing its cultural legacy and global appeal. The new brand identity not only represents the essence of African fashion but also positions Gamel Clodin as a leader in luxury clothing, resonating with audiences worldwide.
