Meta ASP
Introduction
I developed a responsive landing page for Meta’s Authorized Sales Partner event in Ghana and Nigeria, featuring Instagram-integrated AR content, an event agenda, and speaker details. Working with Entravision’s design team, I optimized the page layout, implementing mobile-friendly accordion sections for easy navigation. This UX-focused design ensured a seamless, engaging experience for all users, earning highly positive feedback.
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ProjectClient Project
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YearNov 2022
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ToolsFigma, HTML, JavaScript, CSS, Instagram AR, Adobe XD
Project Overview
Meta Authorized Sales Partner (ASP) Event Landing Page – Ghana & Nigeria
The goal was to develop a responsive landing page for Meta’s Authorized Sales Partner (ASP) event, targeting audiences in Ghana and Nigeria. The page should incorporate AR functionality hosted on Instagram, as well as event-specific content including an agenda and a speaker lineup. The landing page must align with Meta’s brand identity and provide an optimized, user-friendly experience for mobile and tablet users.
Objectives
- Create an immersive landing page with Instagram-integrated AR content.
- Showcase the event agenda and speaker profiles in a structured, visually appealing manner.
- Ensure brand consistency with Meta’s design standards and create an intuitive, accessible layout.
Key Deliverables
Responsive Landing Page
- Hero section with strong visual impact.
- Interactive AR content section linked to Instagram.
- Sections for agenda and speakers, organized to reduce scrolling on mobile devices.
Mobile-Friendly Design
- Use of accordions or similar features to simplify navigation, particularly on mobile.
- Responsive adjustments to ensure full functionality on smartphones and tablets.
Technical Specifications
- Built using HTML, CSS, JavaScript, and Bootstrap for device responsiveness.
- AR link integration to Instagram with a seamless transition for users.
Timeline & Feedback
- Target completion by two-weeks, with checkpoints for review to ensure alignment with brand standards and usability goals.
- Post-launch review to gather user feedback on accessibility and engagement.
Stakeholder Review
The Meta ASP (Authorized Sales Partner) project was developed to enhance Meta’s presence in Ghana and Nigeria by creating an engaging digital experience. The project included a landing page that integrated AR into Instagram, showcased event agendas, and provided speaker details. Designed for mobile-first users, the UX was optimized using structured text hierarchy and an accordion layout for easy navigation. The project successfully aligned with Meta’s brand identity, improving accessibility and user engagement. Stakeholder feedback was positive, emphasizing seamless design execution and AR integration.
Success Metrics
The project’s success was evaluated based on user engagement, accessibility, and brand alignment. Key metrics include positive feedback from event attendees, indicating ease of navigation and satisfaction with the mobile experience. High engagement rates with the Instagram-integrated AR content will serve as a measure of interest and user interaction with the immersive elements. Additionally, tracking mobile usability—such as lower bounce rates and higher session durations—will help assess the effectiveness of the accordion-based design in improving user flow. Finally, consistent adherence to Meta's brand guidelines and feedback from internal stakeholders will confirm that the landing page successfully reflects the Meta brand while delivering a smooth and engaging user experience across devices.