Necessary Change Ghana brand identity design
The idea of building a non-profit activist brand that looks at bringing sanity within our economic and political space. Socially inclusive and forward-looking individuals that are focused as a pressure group and mobilizing the youth to believe in their core principles and agenda.
In delivering to this client, was necessary to relook at the mission and vision of the brand and the brand promise. Most importantly, the name denotes “CHANGE” and “GHANA”. It was quite reasonable that we looked at some- thing significant with these two words, the reason why there is the incorporation of the Ghana map and colours, as well as the circuit coils. The client also asked for some designs for social media quote posts of prominent Pan-African leaders who lived a mark of legacy.
