My work with Goldmart Ghana has been a rolling job since 2018, started on the grounds of research, creating many concepts and brand identity, and developing various visual designs, mockups, and signage designs. These concepts were decomposed into certain metaphors, and color schemes that fit the brand identity and resonate with the brand. I also considered the nature of the concept, trying to understand how it can behave in different circumstances.
Building the website for this brand with the adoption of an API from GoldBroker so users can have access to real-time gold price data. The idea was to have customers and even product or service enthusiasts visit the website regularly. Also the feature of having a single-page website with navigation items leading to various sections was proposed due to the limited amount of content the company can release to the public.